Online Credentials

Our multi-award winning news site, Advertiser.com.au, leads the way in SA with its commitment to trusted digital journalism, delivering highly valued content experiences for its readers.

  • It is the source for breaking news, business, entertainment, lifestyle and sports
  • Features SA’s most extensive festivals and arts content, groundbreaking coverage of the state and federal elections, and campaigns such as Fair Go For Our Regions and Your Right To Know
  • Drives the news agenda with up to the minute local, national and international news across desktop, mobile, tablet and social platforms
  • Content is originated and curated by South Australia’s biggest newsroom, with additional material supplied by the News Corp Australia network
Editorial Team

The Advertiser is one of Australia’s most progressive and creative digital newsrooms. Our relentless focus is on delivering South Australia’s most engaging and relevant journalism to our digital subscribers. We break exclusive stories every day that set the news agenda for other media to follow, we campaign on the issues that matter to our readers, and we regularly publish extended special reports that delve deep into the biggest issues facing our state. Our sports coverage is unparalleled, from the major AFL teams to grassroots community clubs, and our entertainment and lifestyle content (like the Delicious100 list of SA’s best restaurants, a finalist in a major international award) reflects the exciting things that are happening across our state.

We are committed to exploring the issues, celebrating the triumphs, and reflecting the diversity and aspirations of our community. And more and more South Australians are realising that in a world of glib social feeds and devious fake news, an army of journalists is out there every day uncovering the real news that actually matters.

Rod Savage
Executive Editor - Digital

Michael Owen-Brown
Digital Editor

Audience and Sections

Advertiser.com.au has an attractive audience who access our site across multiple platforms. Our sites consistently rank strongly in the market.

Available on all platforms

The essential source for connected South Australians

Powered by The Advertiser and Sunday Mail, Advertiser.com.au is the source of breaking news, business, entertainment, lifestyle and sport across multiple platforms. It drives the news agenda each hour of the working day, fuelled by South Australia’s biggest 24 hour news room. Advertiser.com.au reaches a total audience of * visitors a month.

  • TABLET

    Our full site experience displayed on a range of user tablet devices

    % of Avg Daily UVs
    Avg Daily

  • DESKTOP

    The full content experience, featuring strong visuals and updated constantly throughout the day

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  • MOBILE

    News on the move with our mobile-optimised site featuring top stories and the latest verticals content

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An attractive audience

Audience Profile

Audience Profile
  Tertiary Educated Professional/ Managers Homeowners/ Mortgagee Social Grade A Aged 65+ Aged 50-64 Aged 35-49 Aged 25-34 Aged 18-24 Female Male
Tablet
Mobile
Desktop

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Dominant market position

News Corp sites rank strongly in market

Average Daily Unique Browsers
news.com.au advertiser.com.au nine.com.au Daily Mail Australia Yahoo!7News theguardian
Page Impressions
news.com.au advertiser.com.au nine.com.au Daily Mail Australia Yahoo!7News theguardian
Average Session Duration (min.sec)
news.com.au advertiser.com.au nine.com.au Daily Mail Australia Yahoo!7News theguardian

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Social media platforms

Our audiences are highly engaged with our social brands and share content across these channels

Target sectional readers

Be seen wherever and whenever readers engage with our content - from headline grabbing stories to category specific interest areas

Homepage and State News buyouts offer high impact ownership of the advertising inventory for the day, delivering mass reach and promoting brand awareness. Local News is the voice of Adelaide communities and is curated into 5 Messenger online regions: The City, North & North East, West & Beaches, South and East, Inner Suburbs & Hills. Four new regional areas have been added covering Barossa, Clare & Gawler, the Adelaide Hills, Upper Spencer Gulf, and Port Lincoln.

Our specialised sections give access to audiences engaging with content in category specific interest areas across sport, business, entertainment and lifestyle. Whether our readers are checking scores or scoring tickets to the latest shows, our editorial teams provide.

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SOLUTIONS

News Corp offers unparalleled access to talented industry specialists, delivering highly creative and engaging digital solutions across our Network.

Newsamp

NewsAmp develops strategic, innovative and collaborative partnerships, delivering bespoke integrated solutions for businesses that drive results.

  • Positions News Corp to be the primary media and marketing partner for agencies and businesses
  • Businesses benefit from the depth of News Corp’s expertise and resources across Strategy, Insight, Research, Client Solutions and Creative Services
  • Grow client-centric partnerships
  • Deliver responses to briefs and market opportunities - including “Big Idea” and creative concept development

Suddenly

Suddenly engineers and delivers timely content for Australia’s biggest brands, for the right moment, crafted to inspire a desire for more.

  • We use data-driven storytelling to cut through, capturing eyes, ears – and ultimately wallets – by creating more of the consumer moments that matter
  • Access a broad network of talent and technology from experienced journalists, contributors and influencers to build an audience and uncover new insights into customers
  • Suddenly delivers a full service digital content marketing agency offering: Strategy, Video creation, Social Media, Website builds, Publicity, Story-telling, Advertising campaigns, Insights
  • Produces end-to-end digital content to video and stills photography. Yes, even cat memes!
  • Helps brands share their story in a way that resonates and is remembered.

News DNA

In a world that is in a constant state of flux, it’s becoming increasingly evident that creating positive brand experiences with customer interaction is key.

Rich Media Showreel

News DNA allows brands and marketers to connect with audiences in ways that are meaningful, measurable and impactful. It offers brands looking to target consumer segments positioning in trusted premium content environments.

Truskin

Create positive brand association through a highly viewable and interactive desktop placement that frames the content.

Features:
  • Clickable side panels for complete page surround (460 x 1080)
  • Side panels always remain in view as page content scrolls
  • Desktop only

This ad unit can only be built and ad served by News Corp Australia. No production costs involved should creative be supplied to spec, unless it is a bespoke solution.

ScrollX

A full screen blank canvas that can host various creative messages and appears seamlessly within our premium environments as users consume content.

Features:
  • Full screen ad
  • When 85% of the placement is viewable, the content will “snap” to takeover the entire viewport.
  • Mobile only

This ad unit can only be built and ad served by News Corp Australia. No production costs involved should creative be supplied to spec, unless it is a bespoke solution.

Sticky Skins

Own the page with extended creative real estate, which remain visible while the user scrolls

Features:
  • Clickable side panels for complete page surround (250 x 1050)
  • Skins always remain in view as page content scrolls
  • Desktop only

This ad unit can only be built and ad served by News Corp Australia. No production costs involved should creative be supplied to spec, unless it is a bespoke solution.

Billboard

Extended real estate on the page, with no time restrictions. Great for brand exposure.

Features:
  • Prominent pre-expanded 1000x250 panel (frequency capped to 1)
  • Expanding 1000x50 leave behind strap
  • Can contain audio and/or video content triggered on user initiation
Desktop/Tablet:
AD SPECS EXAMPLE
Mobile:
AD SPECS

This ad unit can be built by News Corp Australia or 3rd Party ad served. No production costs involved should creative be supplied to spec, unless it is a bespoke solution.

Mini Scroller

Responsive ad units that automatically fits the width of the device, and reveals a full page creative as the user scrolls past.

Features:
  • Desktop (650x400)
  • Mobile (300x250)
  • Leaderboard/Banner included
  • Video optional
Desktop
AD SPECS EXAMPLE
Mobile
AD SPECS

This ad unit can only be built and ad served by News Corp Australia. No production costs involved should creative be supplied to spec, unless it is a bespoke solution.

Spot Expander

Designed to give the user an uninterrupted experience and extended viewability across all platforms

Features:
  • Automatically expands on page load and floats in the bottom left hand corner
  • Expansion frequency capped at once per user per day and automatically collapses after 10 seconds
  • Sidekick available as a bespoke solution
Desktop/Tablet:
AD SPECS EXAMPLE
Mobile:
AD SPECS

This ad unit can only be built and ad served by News Corp Australia. Production costs may apply for this template.

Social Amp

A mobile-first ad unit, which takes a brand's social content and amplifies it via our standard Medium Rectangle ad call.

Features:
  • Social Amp unit (300x250px)
  • Mobile Banner (320x50px)
  • Amplies Facebook, Instagram and Twitter posts (some restrictions apply).

NEWS XTEND

News Xtend will help you navigate the digital marketing wilderness to smash your business goals.

News Xtend

News Xtend helps your business navigate the world of digital marketing; delivering your message where it matters most, getting you found on search engines, or starting a conversation on social media.

  • Display: Positioning on premium websites to engage valuable customers and drive traffic
  • Search: Always-on lead converter - SEM, SEO, YouTube
  • Social: Positioning on Facebook to increase brand awareness, demand, recommendations and sales
  • Service: Call tracking, reporting dashboard, campaign management
NEW! Web building service
  • With optimised ready-to-use templates, that we have tried and tested, included on our platform at no extra cost, our websites offer a professional design with your businesses branding and colours. We’ll work with you to develop the content, adding supporting industry standard information where necessary.
  • Following this we’ll build and configure the website to best practice technology standards so it’s intuitive and mobile friendly. We handle all security risks and automatically push technology updates to your website.
VISIT WEBSITE

VIDEO

Australians 18+ spend over 21 hours per month watching video on desktop, smartphone or tablet. (Source: Australian Video Viewing Report, Q4 2017)

Video showreel

Why advertise on News Corp Australia video?

Check out the benefits!

  • Know your ads are appearing in premium content environments
  • Reach a targeted and quality audience
  • Gain incremental reach on your TV campaign
  • Solus Ad Break
  • Served 1:1
  • Pre-Roll can’t be skipped
  • Audience Targeting is available

Pre-roll Web and Mobile

  • TV commercials run at the start of News’ video content across our news article pages and video hubs
  • 15 or 30 second format
  • Purchased Run of Site (local), Run of Category (national) or Run of Network (national)
  • Minimum campaign duration of 4 weeks
  • Location targeting is available at Run of Network level
  • Cannot be skipped

In-banner Video

In-Banner Medium Rectangle video placement across article pages

Features:
  • Features video within a medium rectangle
  • Tap to play in banner or tap again to play in full screen
  • Using existing TVC and PreRoll assets in contextually targeted article pages
  • Compliments PreRoll campaigns, web RMX and PreRoll
  • Expanding into full page with lightbox video
RMX Features:
  • Video can run in MREC or Half Page unit across the network
  • TVC autoplays on page load, sound off
  • Full video expansion upon user initiation
  • Available as CPM and Homepage sponsorship

Unruly

Unruly is the video marketplace you can trust to move people, not just reach people, by using emotional data to deliver awesome video advertising on brand-safe, premium sites.

  • Data-powered video marketplace encompassing 10 years of testing and millions of viewer reactions
  • Emotional testing and targeting using UnrulyEQ
  • Brand safe and fraud-free
  • High viewability, cross-platform, reader-friendly formats
  • Target Custom Tailored or Popular Audiences most likely to respond
Examples:

Storyful

Storyful monitors, sources and verifies social media content by analyzing digital platforms, unlocking material and conversations from millions of stories across the entire social ecosystem, then pieces together a fuller, contextualised brand story.

  • Unique data intelligence from social and the dark web
  • Editorial expertise by our team of 24/7 journalists
  • Real time monitoring of the digital universe to discover, verify and license content
  • Filtering by location, platform, keyword and engagement
  • Building a brand’s creative or content strategy

TARGETING

One of the key challenges for marketers remains the same as it ever was:
finding the right audiences at the right time with the right message.

News Connect

News Connect combines what people watch and read, with what they buy, allowing businesses to reach their most valuable current or future customers with precision.

News Connect is a market leading audience targeting and campaign activation platform, incorporating new strategic data partnerships, advanced audience segments and the capability of self-serve campaign bookings across News Corp’s digital networks.

  • We access over one billion consumption signals by 12 million unique users across our partner’s networks to deliver 1,600 customer segments for advertisers
  • Create look-alike, predictive audiences
  • Dramatically improve marketing effectiveness, delivering high impact digital campaigns with greater accuracy and efficiency
  • The News Connect catalogue of audience segments now includes Food Connect, Fan Connect, Escape Connect, Local Connect and more

News Connect is now available for marketers and agencies to login, find audiences to target with their message and book their campaign. Marketers can speak to their News Corp Australia representative to get started.

For more please visit newscorpaustralia.com/campaigns/news-connect

Standard Targeting

Time Targeting - Start conversations with consumers during the most relevant moment based on the context of time

Keyword Targeting
Keyword targeting is a great way of matching your advertising message to the appropriate news stories our readers are looking at.

Contextual Targeting
Standard contextual targeting includes Run of Site or Run of Section (Lifestyle, Business, Entertainment, Sport).

Device Targeting
Target your creative to the appropriate device – web, mobile, tablet, also Android vs Apple

Custom Targeting

  • Demographic
    Audience
    Targeting

    FEMALES 25 TO 34
    MALES 50 PLUS
  • Lifestyle
    Stage
    Targeting

    HOME OWNERS

    Users who’ve visited the real estate, money matters and/or cost of living section of News.com.au and/or the mastheads and/or read articles related to "Home loans, mortgage stress, rates, refinance" at least 2 times over the past 28 days (Inferred)

  • Interest
    Audience
    Targeting

    DIY KITCHEN AND BATHROOM RENOVATIONS

    Home owners who have read content related to bathroom decorating or bathroom design or bathroom floor or bathroom makeover or bathroom makeovers or bathroom renovation or bathroom renovations or designer bathrooms or home renovation.

  • Postcode
    Targeting

    Available through:
    Messenger Distribution areas

  • Retargeting

    Site Retargeting
    Track a segment of people who have been on the clients site, so that when they appear back on the news network the advertisers ad will be re-served to them.

    Client Retargeting
    Track a segment of people who have seen the client’s ad creative, so that we can continue to target them with more of your client’s ad as they move across the network.

    Subject to conditions and minimum spends apply

  • Weather
    Trigger
    Targeting

    Rain
    Sun
    Clear
    Cloudy
    Temperature

INTEGRATION

Go beyond standard display ads and integrate a client's brand, product and creative into our website in new and engaging ways.

Going beyond the banner

Our market leading suite of integrated ad units can be executed across the Metro Mastheads, regional and community sites.

  • Brought to you by (BTYB) logo
  • Sponsored content video module
  • Sponsored content module
  • Countdown ticker
  • Social Lumberjack
  • The Wedge

News Native Network

Don’t interrupt the conversation, be the conversation.

Australia’s largest premium network delivers native content to the country’s biggest audiences via News Corp’s digital publications, distributing unique and engaging brand stories at scale that inspire, entertain and drive action.

News Native Network has introduced two new products: Sponsored Editorial is planned editorial coverage on a topic or event that is crafted to align with a brand message whilst fitting into the news cycle. Native Booster is a news.com.au homepage placement that offers a permanent and prominent homepage position for a three day period boosting overall audience reach and page views.

Native campaign inclusions:

  • Unified Native product suite
  • Our data led insights are even smarter
  • Scalable distribution, by site, network or audience
  • Consistent trading model
  • New engagement metrics with smart insights and robust campaign measurement solutions
Examples

EXTRAS

Our analytics and data

  • Industry
    Standard

    Nielsen Online Ratings
    Nielsen Market Intelligence
    Adobe Analytics

  • Client
    Campaigns

    DFP Reporting Impressions
    CTRs
    Weekly Reports on request
    End of campaign report provided on all campaigns

  • Adobe
    Marketing
    Cloud

    Visitor acquisition
    Conversion
    Online analytics
    Channel analytics

Digital Networks Australia

Our digital sites have a monthly unique audience of

Source:

Glossary of terms

Ad Impressions

The number of times an ad has been displayed (exposure, opportunity to see). Online advertising is purchased on a cost per thousand (CPM) ad impression basis. This does not refer to the number of people having viewed the ad, but simply the number of times the ad has been displayed. Different to page impressions which is how many times the page has been displayed. You can have multiple ad impressions for every one page impression as there are multiple ads on a page.

Ad Serving

The delivery of online advertising to an end users computer by an ad management system (ad server). The system allows different online adverts to be served in order to target different audience groups and can serve adverts across multiple sites. Ad technology providers (i.e. DoubleClick / DFP) have their own proprietary models for this.

Click Through Rate / CTR

Click Through Rate is expressed as a percentage derived from dividing the number of clicks an ad received by the number of impressions it generated. Example: 500 clicks / 10,000 imps = 0.05%

Cookies

A cookie is a package of data that is entered into the cookie file or “memory” of the web browser on your computer. It will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number. Cookies allow websites to store useful information about repeat visitors.

Cost Per Action or Acquisition / CPA

Cost per action or acquisition is a pricing model that places a value on a specific action i.e. signing up for a credit card, downloading a brochure, applying for mortgage etc.

Cost Per Click / CPC

Cost per click is expressed as a dollar amount and derived by dividing the total cost by number of clicks received.

Cost Per Thousand / CPM

Cost per thousand is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. CPM rates differ by site and section. The calculation is impressions / 1000 x CPM rate = $cost.

DoubleClick / DART / DFP

DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.

Email Advertising / EDM (email direct marketing)

Banner ads, links or advertiser sponsorships that appear in email newsletters, email marketing campaigns and other commercial email communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled).

Flash

Flash is a rich media technology used to show video and animation on the web and within digital creative. Flash is the standard on the web for delivering animations in a streaming media format (also see Rich Media).

IP address

Internet protocol, the method by which information is sent between any two computers on the internet.

Keywords

The terms a user enters into the query field of a search engine when they are looking for something. Keywords can be bought by advertisers to serve specific advertising, i.e. a car company might want their ads to appear whenever an editorial story mentions their brand.

Landing page

The page of a website that is displayed to a user immediately after they click on your listing or advertisement.

Leaderboard

A horizontal online advert that runs as the top of a page in a fixed placement. The size is 728 x 90 pixels and it can also be known as a banner, top banner, leader.

Medium Rectangle

A square shaped online advert that usually runs in the right hand column of a website. The size is 300 x 250 pixels and it can also be known as a med rec, large rec, MREC or island.

Nielsen

Global leader in measurement and information. Provides the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce.

Page Impressions /PIs

Also known as page requests or page views. Page impressions refer to the number of times a web page is requested from a server. Think of this as ‘readership’. Page impressions is separate to ad impressions . You can have multiple ad impressions for every one page impression as there are multiple ads on a page.

Search Engine Optimisation / SEO

Search Engine Optimisation is the process which aims to get websites listed prominently within a search engine’s organic (algorithmic, spidered) search results. It involves making a site ‘search engine friendly’ by placing certain text/keywords within the body and headline of stories that will get picked up during a search.

Search Engine Marketing / SEM

Search Engine Marketing is the process which aims to get websites listed prominently in search-engine results through sponsored search and paid inclusions.

Session

A sequence of web activity made by one user at one site or across successive sites. If a user makes no request from a site during a 30 minute period of time, the next content or ad request would then constitute the beginning of a new visit.

Session Duration

The length of time the visitor is exposed to a specific ad, web page or web site during a single session/visit. The ASD = Average session duration; is the average ‘time spent’ during a session.

Share of Voice / SOV

Share of Voice is the percentage of ad impressions the advertiser receives vs. the total amount of impressions the page generates, i.e. if an advertiser buys 20,000 impressions from a section that delivers 100,000 impressions in total, their SOV is 20%. The calculation for SOV is purchased impressions / forecast impressions (for the section you are purchasing) x 100.

Unique Audience

The number of unique individuals who have visited a website at least once in the reporting period. Think of this as circulation.

Unique Browsers

An identified and unduplicated cookied browser that accesses web content or advertising during a measurement period. This definition requires taking account for the potentially inflationary impact of cookie deletion among certain browsers that access web content.

Unique Visitor

Refers to the number of distinct individuals requesting pages from the website during a given period., regardless of how often they visit. (Visits refers to the number of times a site is visited no matter how many unique visitors make up those sessions).